Persuasive writing skills are the ability to convey a strong message with as few words as possible that creates a positive (decision making) reaction in the reader.
The basics of persuasive writing are:
- To ensure you know who is going to be reading your tender/proposal
- Know why they are commissioning this work – what is their need
- Demonstrate that you understand the history behind the previous work
- Demonstrate how your additional expertise and experience can help
- Demonstrate how you can further engage the wider population who the commissioners are answerable to
Writing a tender, in fact writing anything such as emails, texts, letters, or company-wide notices is born by your need to communicate a message to someone. In most cases the need to communicate quickly and effectively is becoming more important. Using persuasive writing skills not only saves you time it also improves your chance of success in getting your message across and achieving the reaction you desire.
The benefits of undertaking this research is that your tender appears more credible and more specific. It gets more confidence to be evaluated that you have thought things through and that you have realistically taken account of the particular features of their requirements and of the contract delivery.
Persuasive Writing
Commissioning authorities often restrict word count to save time in evaluating tenders and therefore the quality of sentences and words on the page are now more important than ever. Failure to write in a coherent and persuasive manner will lose you points and more importantly may lose you the tender. On a framework programme tender the higher the score your writing receives, coupled with price competitiveness, the more likely you will be to receive future work due to your position on the framework roster.
We often see clients who have missed a tender by only a few percentage points and having a tender evaluated externally by experts with no prior knowledge of your company will help adjust your writing style to gain those extra points. In some cases an external evaluation can spot glaring errors in your argument that would make your tender non-compliant. We offer advice and guidance on sentencing, word count reduction techniques and persuasive writing that improve your scores.
