Commercial Intelligence and Network Potential
Ultimately, being successful in winning contracts is more than simply being good at writing strong tenders. There are important commercial and networking factors that ensure you are informed, prepared and politically engaged in your sector
Commercial intelligence
Locating the correct contract opportunities, the right electronic portals, the right CPV codes, researching your competitors and researching the key commissioning organisations in your industry and their key individuals.
Create a network strategy
- Create a strong feedback mechanism and attain ‘customer first’ accreditation.
- Build up information that is local to the tender area.
- Focus both the sales team and key operational personnel on gathering data from clients i.e. testimonials, feedback, letters of commendation about your service/products.
Professional Networking
Attending bidder events, attending local meetings, engaging with the relevant commissioning organisations.
Stakeholder engagement
Understand who your key stakeholders are, identify who the leaders of these organisations are, what their aims and need are, how your organisation can help them to achieve these and, more importantly, what partnership links can be forged.
Marketing
Market your organisation through strategic press releases about new ideas, services, products and processes to save time, cost and reduce environmental impact.
